This project was done while working as a Design Director at Downstream where we did a lot of branded environments. Florida Football one of the first in our portfolio and was followed up soon after by Florida Basketball. This project also created quite a splash in the ongoing arms race in collegiate sports to have the best facilities to attract the best student athletes. We worked closely with the athletic department to develop a visitor experience that would leave a lasting impression. We did the 3D & 2D display design as well as the development of the video and interactive content.