Converse brought us in to help develop the 2026 campaign for the Converse x Minions footwear release, and to celebrate the release of the Minions & Monsters movie. We were asked to select a product photographer, art direct the photoshoot, oversee color correction, and execute layouts—integrating Minions & Monsters characters into the imagery. We then applied this image work to create a Global Visual Center and Retail Tool Kit, designed to clearly communicate visual intent to all Converse stakeholders. This Visual Center work included creation of final files for social, digital, retail, and motion deliverables.
We handled production design for a variety of out-of-home promos, including static and animated digital screens, encouraging fans to wear their Chucks to Broccoli City Festival. Each asset was carefully created in adherence to strict production guidelines.
Our team received image and video assets featuring NBA All-Star Shai Gilgeous-Alexander in the iconic Converse Weapon shoe to develop a broad range of media content. We resized, reformatted, and optimized these graphics to meet various deliverable specifications. Our tailored approach ensured Converse’s campaign moved seamlessly into production, fully compliant with industry standards.
Converse tasked us with formatting their image assets to meet specified social media and web requirements. Our role was to efficiently reproduce their vision across multiple digital formats while adhering to their creative direction.
For Converse, we developed engaging social videos using minimal assets, transforming still images and text into dynamic visuals. Through creative animation, we turned basic elements into eye-catching content that aligns with the Converse brand. Our strength lies in maximizing impact with limited resources, delivering compelling results without the need for a full social media strategy—just a strong foundation of creativity and precision.
For the Shai 001 release, we adapted motion assets to fit the digital display dimensions at Foot Locker’s Times Square store.
