FANTASY MEETS REALITY: FORTNITE INTRODUCES THE KID LAROI’S WILD DREAMS
We jumped in to assist video game giant Fortnite to celebrate the introduction of Australian rapper, singer, and songwriter The Kid LAROI into the game. Working with their social media agency, The Robot Company, we designed a dual identity influencer kit to promote the in-game characters of protagonist, The Kid LAROI and antagonist, The Rogue LAROI. This played out as two different kit designs - a pink kit that shows The Kid LAROI and his on-stage persona, and the other, a blue/black kit that represents The Rogue LAROI as the mischievous alter ego.
The influencer kits feature elements of spy craft with the use of a hard case attaché wrapped in digital camouflage and UV ink which influencers had to use the UV flashlight to reveal hidden messaging on select elements.
The kits included branded t-shirts, sunglasses, UV flashlight and an old school DVD player and DVD that were custom printed to give the overall presentation a real wow factor. The DVD was programmed to play a promotional video to direct influencers to the exclusive Kid LAROI Fortnite game release and "Wild Dreams" in-game concert.