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Flightdeck
  • Work
    • All Work
    • Packaging / Influencer Kits
    • Events / Environments / Retail
    • Digital / Social / Motion
  • About
  • Contact

Nike—World Headquarters Innovation Lab Design

We designed a series of large wall graphics for Nike's Innovation group. These graphics helped to bring energy and life to some really dark, dimly lit basement working spaces with little natural light. Using key sport moments for these Nike spaces was a natural fit, but we were sensitive to the fact that a 15-foot-tall athlete may be a bit distracting if you have to sit next to it. So, we designed a process to 'pixelate' the images into circles, squares, hexagons or triangles so that the image would read from a distance, but close up, the visual would transform into abstract pattern that was easy to be close to. Overall, it was a very effective way to bring some much-needed life to these spaces.

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