Our creative director led this effort while working at a previous company. Florida Football was one of the first large scale, immersive branded sports environments in the SEC. This carefully curated visitor experience created quite a splash in the ongoing arms race in collegiate sports. We worked closely with the football coaching staff and the athletic department to develop a distinctive visitor path that will leave a lasting impression on any recruit or visitor. We designed 3D displays and 2D graphic, video and interactive content design strategies to provide a consistent visual communication language throughout the project. We also worked closely with the fabrication and installation vendors to ensure the project was a complete success.