In 2017, Converse was a bit late to the internet game in Canada. But instead of apologizing for their lack of web presence, they took a more self-effacing approach and asked us to come up with a tongue-in-cheek promotion for their Converse.ca launch. We took the concept and ran with it, celebrating all things retro-digital with this seeding kit that was sent to key influencers in the Canadian market. This kit featured "floppy disk" cards with introductions to each major product offering and redeemable cards that allowed influencers to select products for further "research." Welcome to internetting, Canada!