Converse brought us in to help develop the 2026 campaign for the Converse x Minions footwear release, and to celebrate the release of the Minions & Monsters movie. We were asked to select a product photographer, art direct the photoshoot, oversee color correction, and execute layouts—integrating Minions & Monsters characters into the imagery. We then applied this image work to create a Global Visual Center and Retail Tool Kit, designed to clearly communicate visual intent to all Converse stakeholders. This Visual Center work included creation of final files for social, digital, retail, and motion deliverables.