Converse asked us to use their global retail design direction to create displays that would feature their apparel and footwear slated to be released for Foot Inc. retail stores. Using the design palette of 2X4s, plywood, and "wheat paste" guerrilla postings, we created a 2D and 3D design solution of display walls and graphics that locked together to transform an otherwise anonymous meeting room into an immersive product experience appropriate to the Converse brand.