To celebrate Pride Month, we brought Converse’s message of inclusivity to one of the most high-energy moments of the season: the Fire Island ferry experience. The ferry is the gateway to the island’s celebrations, filled with LGBTQ+ travelers excited and ready to connect with brands that reflect their identity and values. We designed bold, static creative tailored to the unique specs of the ferry terminal, water taxis, shuttle buses, and ferry boats—capturing attention during peak emotion and setting the tone for a weekend of pride and self-expression.