To help students rock their individual style, Converse North America asked us to design and produce a customization kit to send to key influencers. We curated dozens of craft materials, from pens and paints to patches and safety pins, then pulled them all together into a cool branded kit.
Early in the creative process, we created the "Show Your True Colors" theme to showcase Coverse’s wide variety of shoe colors and encourage consumers to express their true selves. Finally, to demonstrate the kit’s endless possibilities, we even created three sets of shoes to offer influencers a little style inspiration.
To complete the promotional campaign from influencer to consumer, the “Show Your True Colors” campaign later appeared as window displays at select Journeys retail stores.